She explains that the shape of a cubed pillow better fills this gap and helps prevent side sleepers from collapsing or scrunching up their shoulder, which can result in misaligned joints and tight muscles. “Compared to back and stomach sleepers, side sleepers require additional support because they have a larger gap between their head and the mattress” while lying on their side, says chiropractor Dr. So we decided to ask a couple of chiropractors about whether or not they provide any actual benefits - and to whom.
(Have you read our deep dive into humidifiers?) Cubed pillows, to us, seemed to straddle the line between gimmick and genuinely good, and not only because we know of at least one person who bought one and found it underwhelming. “I would expect many other brands to start experimenting with the shape in the coming months and years.” Still, we often see products become super-popular even as folks continue to question their effectiveness. While Pillow Cube may have been the first brand to recently start marketing cubed pillows, Osorio predicts it won’t be the last. According to Vanessa Osorio, a sleep-science coach at Sleepopolis, “Cube-shaped pillows started to gain popularity over the last year.” Osorio credits this rise to the 2019 launch of the Pillow Cube, a cubed-shaped pillow that Keith Cushner of sleep-product-review website Tuck agrees is “a more recent phenomenon in the bedding space.” Whether we’re talking to experts about sleep products or testing them ourselves, regular Strategist readers know how much we focus on sleep, which is why our ears always perk up whenever we hear of anything that claims to improve it - like a certain cube-shaped foam pillow some of us have seen popping up on social media. But what is always harder to find are those noise machines, weighted blankets, mattresses, or pillows that actually work. There is no shortage of stuff that promises to help people get a better night’s sleep.
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